Color Impressions is a palette creation tool that offers insight into who you are. The tool is part of an ongoing research project aiming to explore people's personal relationships with color, as well as the influence of place on color perception.
Through questions rooted in memories, feelings, and personal experiences, you build a palette that works as a suggestion of the colors that resonate most with who you are.
The palettes collected from participants around the world are gathered in the ColorCard Archive, which visualizes these shared and contrasting impressions, in hopes to reveal patterns across people and places.